361° Sport Joins the Game as Proud Sponsor of the VL One Day League

On August 2, 2026, basketball took center stage at RIT – Silicon Oasis as the VL One Day League, organized by Viral Lab, brought players and basketball enthusiasts together for a day filled with competition, energy, and community.

361° Sport was proud to be part of the action as an official sponsor of the event, supporting a growing basketball community and celebrating the passion that drives the game forward.

Bringing 361° Closer to the Basketball Community

As part of the event, basketball players and attendees had the opportunity to experience 361° basketball gear on-site, bringing the brand closer to the athletes who live and breathe the sport.

From performance footwear to basketball apparel, 361° continues to focus on developing products designed to support athletes both on and off the court.

The event also featured basketball personalities and the vibrant Viral Lab community, creating an atmosphere that went beyond the game itself.

More Than a Game

Events like the VL One Day League are about more than competition. They create opportunities for players to connect, challenge themselves, and share their passion for basketball.

For 361° Sport, being part of these moments reflects the brand’s commitment to supporting basketball culture and the athletes who make the sport what it is.

With the energy of the VL One Day League and the passion of everyone involved, it was a great day to celebrate basketball and be in the game.

361° Sport — One Degree Beyond.